Lydia Pourmand

Designed merchandise for the 2023 Colour the Slopes Festival in Revelstoke, featuring the “Never Enough Melanin” campaign. This project stemmed from a collaborative concept aimed at making a bold statement of solidarity with the challenges faced by BIPOC-led initiatives like Colour the Trails in securing funding within the predominantly white winter sports industry.

The design merges sci-fi aesthetics with a defiant message of resistance, symbolizing a push for greater diversity and inclusion in mountain culture. The featured character serves as a powerful representation of this ongoing movement.